I am always searching for the right shade of red. I usually have a couple shades that I mix to get something not to bright and not to orange, but it’s a pain. It’s been a battle for me until now. I found this Loreal True Red lipstick at Ulta and fell in love. It is so great! It’s bright enough to be fun while having the perfect tone to make your skin look great. The application of this lipstick is also good. It glides on smoothly and lasts! I highly suggest this product!